What you will complete
Move from your first request to Rough Cut and open Video Editor.
Video Agent · Pre-editing tutorial
An ad is not a single beautiful clip. It is a chain of connected creative, script, visual, and material decisions. Video Agent plans and executes that chain while keeping you in control at every important checkpoint.
Move from your first request to Rough Cut and open Video Editor.
Subtitles, graphics, mixing, pacing, and Final Cut belong to the next tutorial.
The full lifecycle
Each artifact becomes input to the next stage. Clear goals and production choices early on prevent expensive rework later.
Why we are making the ad, for whom, and under which constraints.
What the ad says, how it looks, and why it should persuade.
Scenes, action, dialogue, and information order.
How the script becomes a visual plan and generation control system.
The video, audio, and motion assets that enter the edit.
The first assembled sequence, ready to hand off to Video Editor.
Two ways to make changes
Describe the goal, scope, and what must stay in natural language. Agent interprets the intent, carries out the change, and identifies downstream impact.
Work with the artifacts yourself: organize the workspace, manage project assets, and use on-page tools to replace or regenerate a specific frame or video.
Concepts and Script are review surfaces; Storyboard and Materials provide the richer local editing tools.
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Canvas, Chat, and Agent Plan visible together.
S01-canvas-overview.jpgCanvas basics
Select text, buttons, and assets; drag a card by its top handle to reposition it.
Pan across the workspace without interacting with card content.
Zoom out for structure and zoom in for detailed review.
Review all generated, uploaded, and bound assets in the project.
See where you are and return quickly to the active content area.
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Pointer, Hand, Zoom, Project Assets, and Mini Map.
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Use Hand, Zoom, and Mini Map to move between artifacts.
R01-canvas-navigation.mp4Chapter 02 · Two Ways to Start
You now know the difference between asking Agent to act and working directly on Canvas. The next step is giving Agent a starting point—whether that is a business need or a developed idea.
You understand the full workflow and the roles of Agent chat and direct Canvas actions.
You can start from different levels of input and control scope with short, precise requests.
Path A · You only have a business goal
A useful starting point can include the business goal, product, core offer, intended placement, and any constraints or assets you already know about. It does not need to be complete—the Agent can identify gaps, ask focused questions, or suggest sensible defaults.
Install, purchase, sign-up, awareness, or reactivation.
Platform, duration, aspect ratio, language, market, and compliance.
Logo, product images, UI, brand guidelines, talent, or reference videos.
Create a vertical ad that drives new installs for a food-delivery app, featuring 40% off the first order. It will run in short-form social feeds and should be about 30 seconds. I have not chosen a creative direction yet, so propose several meaningfully different options first.
Path B · You already have a developed idea
You do not need to reduce a developed idea back to a one-line business goal. Share the core concept, how the story unfolds, and the production context you already know; the Agent can organize it into a brief and develop it into an executable plan.
The central insight, story premise, emotional tone, visual character, and the overall feeling the ad should create.
The opening hook, main beats, product role, key messages, and how the story lands on an action.
Audience, platform, duration, aspect ratio, and any brand or reference assets already available.
I have a direction for a 30-second vertical food-delivery app ad aimed at young city dwellers coming home alone after working late. The idea is: ‘You get home to an empty fridge, but a hot meal is already within reach.’ In the first five seconds, our character arrives home and opens the empty fridge. The middle shows the order in the app and the courier arriving. We end with the character finally enjoying a hot meal, followed by the first-order offer and download CTA. The tone should feel real, warm, and brisk. Turn this into a clear brief, develop the script structure, and tell me what else you need me to confirm.
A reliable request pattern
You do not need to spell out all five parts every time. A short request can still be precise when it names the object, desired result, and boundary of impact.
Example requestGive Concept B a faster opening while keeping the core insight.
Example requestShorten the Scene 2 voiceover to under eight seconds. Keep the offer, CTA, and every other scene unchanged.
Example requestRework only the second frame in Scene 3 so the product UI is clearer. Preserve continuity with adjacent shots.
Example requestRegenerate the Scene 3 delivery video with more natural movement and a locked camera. Reuse the current references.
Example requestWhy did you choose this Production Plan, and which stages would a switch affect? Explain first; do not make changes.
Chapter 03 · Creative Concepts
Agent understands your input and can now propose creative directions. Before choosing one, read what it says, why it should work, and how it is meant to be produced.
You have supplied a usable business goal, creative input, and production context.
You can compare concepts and interpret both Production Method and Visual Planning Approach.
Inside a concept card
A one-line description of the core idea and viewing experience.
How the idea unfolds across hook, scenes, product moments, and CTA.
Why the direction fits the goal, audience, and platform.
A structured view of how it looks, what it shows, and why it persuades.
The messaging structure and visual baseline that guide Script and Storyboard.
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At least three creative directions shown side by side.
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Taxonomy, Script Outline, Visual Direction, and Production Plan.
S04-concept-detail.mp4The decision that shapes everything downstream
These dimensions work together, but they are not the same. One sets the unit of production; the other sets the visual control system.
Decides whether production runs by scene, by shot, through motion graphics, or with existing footage.
Decides whether control comes from references and text, per-shot images, or a motion-design contract.
It changes script boundaries, storyboard shape, generation controls, and the cost of local revisions.
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Show both Production Method and Visual Planning Approach.
S05-production-plan-tooltip.jpgProduction Method
One scene becomes a connected segment that may contain several shots. Continuity is stronger, but a local failure may require regenerating that scene asset.
Every frame becomes an independent video unit. Shots are individually replaceable and timeable, but require more planning and continuity control.
Build controlled animation from typography, real UI, logos, and graphics—ideal when copy and brand layout must remain accurate.
Select and assemble brand, licensed, or stock footage. The work shifts to relevance, pacing, and information progression, and may skip Storyboard.
Visual Planning Approach
Uses character, environment, and product references with written shot directions. Selected keyframes are optional; not every shot needs an image.
Per-shot images are the primary control system for composition, action, space, product state, and transitions.
Defines layout, copy hierarchy, bound assets, and motion behavior instead of fake live-action frames.
Revising a concept with Agent
‘Keep the core insight and product demonstration, but open with a more direct problem-led hook.’
‘Keep the story, but make the polished advertising style feel more authentic and like a real user sharing an experience.’
‘Show the outcome first, then return to the problem and product journey. Keep the offer and CTA.’
Keep Concept 2’s core insight, offer, and product demonstration. Change the opening from a lifestyle setup to a problem-led hook. Preserve both the Production Method and Visual Planning Approach.
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Use chat to revise only one concept or script scene.
R02-EN-scoped-revision.mp4Chapter 04 · Script
The selected concept establishes the central idea and production approach. Script turns that direction into explicit scenes, actions, dialogue, and message order.
You have selected a creative direction and its downstream Production Plan.
You can read the script, review it, and ask Agent to revise a specific scene precisely.
Inside the script
A quick check of the ad’s story and tone.
Character identity and visual description; speaking roles also require an appropriate voice and performance.
Defines the location, time, or graphic segment for the scene.
Visible action, on-screen text, transitions, and product or UI demonstration intent.
Speaker, performance direction, and the words that are actually spoken.
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Characters and Script pages side by side.
S06-script-canvas.jpgReview checklist
Do the first seconds establish a problem, curiosity, or benefit?
Does the audience see the product solve the problem rather than merely hear a claim?
Does the dialogue fit the character and platform instead of sounding like a press release?
Scene boundaries begin with narrative continuity. Start a new scene when time, location, character state, or the primary action goal changes clearly. Framing, camera position, and cuts are usually planned later in Storyboard.
Are CTA, offer, duration, aspect, language, and platform requirements complete?
Revise through Agent
First review the narrative and production logic as a whole. When requesting a revision through Agent, name the scene, content type, and preservation boundary so approved work remains intact.
Revise sc2 only: compress the creator’s spoken line to four seconds and move the product demonstration immediately after the first sentence. Preserve the hook in sc1, the CTA in sc3, the offer copy, and the total duration. Keep the dialogue natural and do not change the Production Plan.
Chapter 05 · Storyboard
Script says what happens. Storyboard decides what the audience will actually see and which visual controls production will follow.
Scenes, actions, dialogue, and product messaging now form an executable written structure.
You can distinguish the three storyboard strategies, read frame fields, and make local manual changes.
Why Storyboard matters
Defines who appears, what happens, where the camera is, and how the product is shown.
Creates shared anchors for character, environment, wardrobe, product state, lighting, and space.
Helps distinguish a frame issue from a scene issue or an upstream concept/script issue.
Three storyboard shapes
Primarily references plus written multi-shot plans. Ordinary segments may have no image, while critical compositions such as an end card can still use keyframes.
Every key shot has an image, and those images become the primary control for composition, action, and continuity.
Every section is a layout-and-motion contract focused on hierarchy, elements, bindings, and timing.
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References and text-led segments visible together.
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At least three image-bearing frames in one scene.
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Time Range, Motion Plan, and Elements and Motion.
S09-motion-design-storyboard.jpgStoryboard content types
Not every item on the Canvas is a storyboard image. First identify whether it is a character/environment reference or a standard/motion frame, then interpret the control it provides downstream.
Establishes identity, appearance, wardrobe, and continuity across scenes. It is a character baseline, not a specific shot.
Establishes space, production design, color, lighting, and key viewpoints so frames remain in the same visual world.
The storyboard image directly controls composition, subject placement, product state, and key action for downstream generation.
Uses written visual, action, and camera direction, commonly in a Reference-Guided Scene Plan. No image does not mean the plan is incomplete.
Defines layout, typography, graphic elements, hierarchy, and motion behavior. Its primary concern is design and timing rather than a live-action shot.
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References and text-led segments visible together.
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At least three image-bearing frames in one scene.
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Time Range, Motion Plan, and Elements and Motion.
S09-motion-design-storyboard.jpgFrame field glossary
The character, product, and environmental action the audience actually sees.
Shot size, angle, position, movement, and point of view.
Direction, temperature, mood, and continuity with neighboring visuals.
The change in state that occurs in this segment.
The job it performs—Hook, Proof, Demo, Reaction, CTA, or another function.
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Used to annotate Beat, Purpose, Visual Action, Camera, and Lighting.
S10-frame-fields.jpgA storyboard review method
Do not begin by revising frames at random. Review in three layers to find the issues that will actually affect the finished ad.
Are all essential moments covered, and does the shot count fit the duration? Look for missing steps, repeated shots, and overloaded frames.
Do framing, angle, and movement help the audience read the content? Check for repetitive adjacent shots and whether the product is prominent enough.
Are the character, product, environment, and action correct? Check whether position, state, wardrobe, and lighting connect across adjacent frames.
Targeted revisions
Example request“Scene 2 has repetitive shots. Simplify it while preserving the complete product demonstration.”
Example request“Add an action shot between using the product and seeing the result.”
Example request“Change Frame 3 to a product close-up while preserving the action and environment.”
Example request“Correct the product in the character’s hand and leave the rest of the frame unchanged.”
Example request“Make Frame 4 continue the character position and lighting from the previous frame.”
Inspect prompts and generation setup
Loads prompt, references, aspect ratio, and quality from the generated asset metadata so you can revise them.
Uses the current image as a visual input without automatically preserving the original prompt.
Inspect source, generation record, model, and whether the asset is currently bound.
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Show reused Prompt, References, Aspect Ratio, and Quality.
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Generation record, prompt, model, and binding status.
S16-project-assets-detail.jpgLocal manual control
Choose Replace, Insert before/after, or Append.
Choose an existing Project Asset or open Composer to generate one.
Enter a prompt, add references, and set aspect and quality.
Apply the generated result to the active target; you may still compare alternatives.
Only Save Scene commits the new order and bindings to the storyboard.
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Shot queue, insertion target, and project asset library.
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Insert / Recreate → Generate → Apply → Save Scene.
R03-storyboard-manage-scene.mp4Where should the change happen?
Use Recreate, Reference, or Replace on the Canvas, or name the frame and desired result in chat for Agent to revise.
Use Manage This Scene, or tell Agent which scene’s shot structure to adjust and what must remain.
Ask Agent to coordinate References, Storyboard, and Materials across the affected scope.
Return to the selected concept, update the relevant decision dimension, then rebuild affected downstream artifacts.
Chapter 06 · Materials
Storyboard provides the control system. Materials are the generated, uploaded, or selected video, audio, and motion assets used in the edit.
Each scene or frame now has a visual purpose, references, and production guidance.
You can read material sources and generation methods, inspect prompts, and choose Fine Tune, Recreate, or Replace.
Storyboard is not Materials
Generated scene/frame segments and existing video footage.
Voiceover, music, or project-wide audio.
Controlled motion footage driven by code and props.
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Multiple scenes, video cards, and project-wide audio.
S13-materials-overview.jpgReading a material card
Video, Audio, or React.
Generated means model-created; Stock means sourced from an existing footage library.
Check fit with the scene, spoken content, and overall pace.
Distinguishes native video audio, voiceover, and music.
Scene, Frame, or Project-wide placement defines the asset’s scope.
Video Generation Method
Text-only generation offers the most freedom and the least identity/composition control.
Locks the opening composition, pose, and product state.
Controls both endpoints—useful for a defined transformation or transition.
Preserves character or product identity without forcing the reference to become frame zero.
Combines role-specific visual, video, or audio references; exact support depends on the selected model.
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Video generation method, references, duration, aspect, and quality.
S14-materials-manage-scene.jpgFine Tune and Manage Scene
Fine Tune Video shows the prompt used to generate the asset.
Add First/Last Frames or the number of references allowed by the interface.
Describe the action, camera, mood, and what must remain; you do not need to rewrite the full prompt manually.
Reuse prompt, references, duration, aspect, and quality inside Manage Scene.
After generation, apply the asset to the target and save the scene.
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Current Prompt, Frames/References, and Optimize with AI.
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Inspect the prompt, add references, and regenerate.
R04-material-fine-tune.mp4Choose the revision path
Use Fine Tune, Recreate, or Manage Scene directly on Canvas, or describe the same scope in chat. The examples below are concise requests to Agent.
Example requestAdjust only the courier’s action in Scene 3 so placing the bag feels more natural. Keep the camera, duration, and other materials unchanged.
Example requestReplace the character reference in Scene 2 with Project Asset A. Keep the environment reference and shot structure unchanged.
Example requestRebuild Scene 3 only with a faster delivery beat. Preserve the character, environment, and adjacent scenes.
Example requestMake the overall style warmer and more lived-in. First explain which Storyboard and Materials work would be affected.
Chapter 07 · Rough Cut
The assets exist, but correct individual assets do not guarantee a complete ad. Rough Cut assembles them in order so you can check the whole piece before post-production.
Video, audio, and motion assets are ready and bound to their intended positions.
You can review the rough cut, identify upstream issues, and open Video Editor for handoff.
Ready to Review
It proves that the current scenes, assets, and order are ready for post-production. Subtitles, graphics, pacing, mixing, and final delivery still happen in Video Editor.
If review reveals a Script, Storyboard, or Material problem, revise the source artifact through Agent.
When ready, move into Video Editor; the Agent does not need to create another ‘final rough cut.’
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Ready to Review and the Review & edit rough cut button.
S17-rough-cut.jpgFinal check before handoff
Is every required moment present and in the right order?
Are character, product, environment, and action states consistent?
Are native dialogue, voiceover, and music present?
Are CTA, logo, offer, and end frame accurate?
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Used only to show that Rough Cut has handed off successfully.
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Move from Rough Cut into the editor.
R05-open-video-editor.mp4Chapter 08 · Conversation Cheat Sheet
You have completed the pre-editing workflow. Finish by reducing it to a repeatable choice: use Agent for system-level change and Canvas for a specific local change.
The pre-production artifacts have been reviewed and handed off to Video Editor.
You can quickly choose where to make a change and express object, scope, and impact concisely.
Copy-ready patterns
Revise {Scene / Frame / Material} only. The goal is… Preserve… Do not change…
Keep the core claim and CTA. Make the expression more natural/direct/urgent.
Explain how A and B differ in control, continuity, and production effort. Do not modify the current concept.
Switch to {Method}, update the Production Plan, and identify which downstream artifacts must be rebuilt.
Rebuild {target} using {references}. Preserve every other scene, character definition, and brand element.
The final decision map
→ Agent
→ Canvas
→ Return to Concept and update Production Plan
→ Rough Cut → Video Editor