01
What you will complete
One complete Publish → Results → Insights → Actions learning path.
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0101
Starti Tutorial · Course 02
Turn every campaign into input for the next creative iteration
Course one turns an idea into publishable creative. This course continues the journey: connect media, publish assets, read results, validate patterns, and save the next move as an action.
02
Core skill
Start with facts, find a pattern, validate it with evidence, then decide what to do next.
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0102
The product loop
Four modules turn each campaign into the next creative iteration
Creative is both the output of the loop and the input to its next turn. Publish, Results, Insights, and Actions complete the handoffs in between.
Creative
Create new assets or iterate from the previous round of evidence.
Publish
Send Starti-generated creative to authorized media accounts.
Results
What happened? Which creatives, campaigns, and metrics deserve attention?
Insights
Which creative patterns are associated with outcomes, and is the evidence sufficient and consistent?
Actions
Should the next move test, scale, refresh, or investigate?
↑Carry evidence into the next creative iteration↓
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0103
A flexible starting point
You do not have to create or publish first—you can start with campaigns already running
If a customer already runs campaigns on Meta, TikTok, or Google Ads, they can connect existing accounts and pull accessible data directly into Results and Insights. Creatives without a Starti Publish relationship appear as Imported but still participate in performance analysis.
Create or iterate in Starti→Publish to connected media accounts
Connect existing media accounts→Pull existing creative and campaign data
↓Both paths join here↓
Results
Compare existing creatives, campaigns, metrics, trends, and signals.
Insights
Identify testable patterns through Tags, Findings, and Evidence.
Actions
Save the conclusion as a test, refresh, or creative-production plan.
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0104
A reliable reading order
Spot a correlation. Validate it before you act.
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1 · Scope
Confirm date, platform, and Ad Account first; every conclusion belongs to the applied scope.
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2 · Result
Confirm metric definitions, aggregation unit, benchmark, and data quality.
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3 · Evidence
Check sample quality, supporting creatives, counterexamples, and confounders.
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4 · Action
Turn the conclusion into a testable hypothesis, target scope, and success metric.
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0205
Chapter 02 · Connect & Publish
Before analysis begins, connect the creative and data flows
You understand the Performance loop and its flexible entry points. Now connect media accounts to the workspace and see how Publish creates a traceable media identity for Starti creative.
01
From Chapter 01
You know that Creative or Results can be the starting point and how the modules form a continuous loop.
02
By the end
You can connect and manage ad accounts, publish creative, and confirm whether the provider handoff succeeded.
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0206
Prerequisite
One authorization opens two paths: media upload and performance data
Meta, Google Ads, and TikTok connections let you publish creative to selected accounts and query accessible campaign data in Results and Insights.
01
First connection
Use Connect in Onboarding Step 3, or Skip for now and return later.
02
Ongoing management
Account settings → Ad Accounts: Manage accounts, Reauthorize, or remove a connection.
03
Account scope
Only selected accounts that the current user can access enter reporting and creative sync.
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Connect and select ad accounts
Move from Connect to selecting accounts for reporting and creative sync.
Capture briefRecord the authorization brief, simulated sign-in, selection of at least one ready account, and confirmation. Show no real credentials.
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0207
Account management
After connecting, choose which accounts participate in the workflow
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Connect / Reauthorize
Authorization requests Video upload and Performance data; expired or under-permissioned accounts cannot be selected.
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Manage accounts
Select READY / CONNECTED ad accounts under each connection and confirm.
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Remove connection
Accounts under that connection stop being available for reporting or sync; historical records are not the same as live access.
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Ad Accounts overview
Connected platforms, account counts, and management controls.
Capture briefOpen Account settings → Ad Accounts with platform cards, status, and Manage accounts / Reauthorize controls visible.
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0208
Creative → Publish
Publish is the identity bridge between Starti creative and later performance data
In the Publish workspace, select one or more generated creatives, then choose destination platforms and accounts. A successful record preserves the trusted link between the Starti material and provider asset.
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Publish workspace
Generated creatives with single and bulk publishing entry points.
Capture briefOpen Creative → Publish and select two generated creatives so Publish selected is visible.
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0209
Submit and status
After submitting, use status to confirm the handoff
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Pending → Uploading
The job exists and upload is in progress; do not assume the provider asset is ready yet.
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Success
The provider asset ID is linked; Results can identify it as Published from Starti.
03
Failed / Permission / Token
Repair the connection or permission, or retry based on status; inspect and Resync from Asset Details.
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Publish to media platforms
Choose destination platforms and accounts, then submit Publish.
Capture briefOpen the Publish modal for one creative, show either the missing-connection guidance or normal account selection, and end on the confirmation toast.
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Chapter 03 · Results
Once creative is running, use Results to establish a shared view of the facts
The account and creative flows are ready. Before searching for explanations, establish the creatives, campaigns, metrics, trends, and states within one applied scope.
01
From Chapter 02
Ad accounts are connected, Starti creative can gain identity through Publish, and existing provider creative can enter analysis as Imported data.
02
By the end
You can query and expand Results and correctly interpret aggregated metrics, Trends, Performance Signals, and Creative Tags.
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Results · Query
Define the applied scope before comparing creatives
Date, Platform, and Ad Account use a two-stage Draft / Applied model. Editing does not query immediately; Apply moves the table, campaign breakdown, trends, and signals to the new scope together.
01
Date
Default: Last 30 complete days, excluding today's partial provider data.
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Platform
Multi-select Meta, TikTok, Google Ads, and configured Other Networks.
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Ad Account
Options follow Platform; All means all accessible accounts in the platform scope.
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Filter and expand Results
Edit draft filters, Apply, then expand a creative into campaign details.
Capture briefChange date, Platform, and Ad Account; click Apply, wait for refresh, then expand one row.
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Results · Read
Parent rows compare creatives; expanded rows explain campaign composition
Results aggregates across platforms and campaigns by creative. Expanding a creative reveals Platform, Ad Account, and Campaign details; parent and child rows each have their own independently computed signal.
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Results overview
Filters, creative aggregate rows, signals, and metric groups visible together.
Capture briefOpen Performance → Results with multi-platform, multi-campaign demo data; keep headers and at least three creative rows visible.
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Results · Metrics
Additive metrics sum; rates and costs recompute from total numerators and denominators
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Delivery
Spend, Impressions, Clicks: investment and delivery opportunity.
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Efficiency
CTR = Clicks / Impressions; CPM, CPC, and Cost / complete use aggregate totals.
03
Video views
Starts, 25% / 50% / 75% / 100%; Completion rate = 100% views / Starts.
04
Missing ≠ zero
A zero denominator returns an unavailable reason—not 0, Infinity, or a frontend guess.
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Results · Trends
The same Trend affordance queries a different level depending on where you open it
01
Metric header
Daily aggregate for all matching creatives in the applied scope, independent of pagination.
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Creative metric
Daily aggregate for the creative across matching campaigns, platforms, and accounts, with a comparable benchmark.
03
Campaign metric
Locks Creative + Campaign + Platform + Ad Account so same-name campaigns are not merged.
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Metric trend panel
Current period, previous-period change, daily trend, and comparable benchmark.
Capture briefOpen CTR or Completion rate trend from a creative row, keeping the scope label and benchmark legend legible.
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Performance Signal · Meaning
A Signal is a deterministic status for the current scope—not an AI score or an Action
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Winner
Positive effect versus the comparable cohort benchmark, with sufficient confidence and subgroup consistency.
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Scaling
Delivery is growing materially while outcome remains at benchmark and has not degraded beyond tolerance.
03
Fatigue
The primary metric has declined materially versus the adjacent prior period while delivery remains comparable.
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Watch
None of the above: near benchmark, insufficient sample, mixed direction, or incomplete data. It is not automatically negative.
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Performance Signal rationale
Metric, benchmark, and rationale for Winner / Scaling / Watch / Fatigue.
Capture briefOpen the richest Signal popover with signal metric, benchmark, period change, and reason visible.
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Performance Signal · Calculation
Signals compare three references: current, prior period, and comparable benchmark
01
Effect
direction × (Current − Benchmark) / |Benchmark|; cost metrics reverse direction so positive always means improvement.
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Period change
direction × (Current − Previous) / |Previous|; Previous is adjacent, equal-length, and uses the same complete-day policy.
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Delivery change
(Current delivery − Previous delivery) / |Previous delivery|; CTR uses Impressions, Completion uses Video starts.
04
Confidence
Combines sample strength, subgroup consistency, temporal stability, and data quality; it is an evidence-quality score, not a probability.
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Performance Signal · Rules
Fatigue → Scaling → Winner → Watch: return only the most specific state
01
Fatigue
Compare with the adjacent equal-length prior period first. Fatigue requires meaningful outcome decline, comparable delivery, and sufficient evidence quality and subgroup consistency.
02
Scaling
When delivery is growing materially while outcome remains at the comparable benchmark and prior-period degradation stays within tolerance, classify it as Scaling.
03
Winner
When current outcome clears the metric-specific positive materiality threshold versus its comparable cohort, with sufficient confidence and directional consistency, classify it as Winner.
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Watch
Everything else becomes Watch, including near-benchmark results, mixed direction, insufficient sample, or limited data quality. Use the rationale to see what needs more observation.
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Results · Creative Tags
Tags describe analyzable creative features; they do not prove those features caused the result
01
Video-level
Format, Duration, Primary message, CTA, Tone, Product focus.
02
Audio-level
Voiceover, Music style, Pacing, Brand mentions, Subtitles.
03
Shots
Time-ranged Scene, Motion, Object, Branding, Text, and CTA; use them to seek within video.
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Creative Preview and AI Tags
Open media preview from the table and inspect Video, Audio, and Shot tags.
Capture briefClick a creative thumbnail, play a few seconds, scroll Tags, and click a Shot time range to seek.
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Chapter 04 · Insights
Results tells you what happened; Insights validates which patterns deserve attention
You have a reliable view of performance. Now bring Creative Tags and outcomes into the same analysis scope, using Findings, Explore, and Evidence to separate testable patterns from noise.
01
From Chapter 03
You have confirmed scope, creative and campaign composition, metric trends, Signal rationale, and Creative Tags.
02
By the end
You can read Findings, customize Explore patterns, and validate conclusions with Evidence, counterexamples, and Confidence.
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Insights · Query context
Scope selects the data; Explore controls select how you inspect it
01
Applied scope
Date, Platform, and Ad Account refresh Findings, Chart, Evidence, Retention, and unsaved suggestions after Apply.
02
Explore view
Group by, Outcome, Split by, and Chart view change the current query view without rediscovering top Findings.
03
AI interpretation
Changing scope or Explore controls clears the old interpretation; request a new one with Explain this view.
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Insights · Explore overview
Applied scope, AI Findings, Explore controls, and the main chart.
Capture briefOpen Performance → Insights → Explore with top filters, at least one Finding, Group by, and chart visible.
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Insights · Findings
Findings are the 0–3 most important patterns that pass statistical rules
The Finding Engine scans allowed Tag dimensions and outcome metrics across the full scope, validates sample, effect, stability, and data quality, then uses AI for controlled presentation and an Action suggestion. AI does not decide the numbers, eligibility, or Top 3 ranking.
01
Pattern
Strong positive / negative, Platform-specific winner, Fatigue, Under-tested, Trade-off, and Transfer opportunity.
02
Outcome
Each Finding has one primary outcome; Trade-off may add one comparison outcome.
03
Action suggestion
A suggestion snapshot only; Create action opens the Composer, and saving creates the Action.
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Drill into Explore from a Finding
Inspect a Finding's outcome, confidence, caveats, and evidence scope.
Capture briefOpen a Finding and drill in, ending with the compared-with and evidence summary legible.
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Insights · Confidence
Read effect, sample quality, and caveats together
01
Compared with
A Finding uses rest of cohort to ask how this pattern compares with other known values in the same scope.
02
Confidence
Combines sample, subgroup consistency, temporal stability, tag quality, data quality, and concentration risk.
03
Correlation
Platform, objective, audience, market, timing, and budget may confound the result; phrase the next move as a test, not automatic adoption.
04
Zero Findings
Not a failure, and thresholds are never lowered to fill three cards; use Explore for a directed query.
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Insights · Explore pattern
Ask with Group by; test the view with Outcome and Split by
01
Group by
Choose an analyzable dimension such as Hook, CTA, Visual style, Editing style, or Duration.
02
Compare outcome
Choose CTR, Completion rate, CPC, CPM, or Cost per complete.
03
Split by
Use a second dimension such as Platform to see whether the pattern holds only in a subgroup.
04
Chart view
Switch among Impact ranking, Opportunity matrix, and Retention curve to answer different questions.
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Customize an Explore pattern
Adjust Group by, Outcome, Split by, and Chart view.
Capture briefFrom the default view, change one Tag dimension, CTR or Completion, Platform split, and chart type.
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Insights · Choose a view
Charts are not decoration; each view supports a different judgment
01
Impact ranking
Which groups sit above or below the overall benchmark? Read lift, absolute value, and creative count together.
02
Opportunity matrix
When outcome meets Spend / Impressions, which patterns can scale, need testing, or need more evidence?
03
Retention curve
Compare up to five tag groups from Starts to 100% to locate a weak hook, middle, or ending.
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Insights · Evidence Table
The Evidence Table turns a visual pattern back into inspectable samples
For each Group value, inspect unique creatives, campaigns, spend, impressions, outcome, vs Benchmark, and confidence. Low-sample groups may appear but must be marked Insufficient evidence.
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Evidence Table
Samples, spend, outcome, benchmark, confidence, and evidence review.
Capture briefCapture the full header and at least four group rows, including one insufficient-evidence row.
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Insights · Evidence review
Supporting creatives show what the pattern looks like; counterexamples show where it breaks
01
See all evidence
Open Evidence detail while preserving the current scope and Explore context.
02
Preview
Open the real creative media; Matched pattern explains why it belongs to the current evidence group.
03
Open in Results
Jump to Results when you need full creative and campaign detail.
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Validate support and counterexamples
Move from Evidence detail back to real creative media and the Matched pattern.
Capture briefOpen See all evidence, inspect a supporting creative and counterexample, then preview one of them.
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Insights · AI interpretation
Explain this view interprets the current query; it does not change it
AI reads frozen group rows, evidence, and context to explain the current view. A Suggested Action appears only when it passes the Action eligibility guard.
01
Freeze the view first
After adjusting Group by / Outcome / Split by, confirm the chart and evidence are the view you mean to explain.
02
Then request interpretation
Click Explain this view; changing controls clears the old interpretation to prevent context mismatch.
03
Review the suggestion
Create action only opens the Composer; review and save before it enters Actions.
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Explain the view and create an Action
Generate a suggestion through AI interpretation, then enter the shared Composer.
Capture briefClick Explain this view in a custom Explore view, show the interpretation and Suggested action, then click Create action and stop on the Composer.
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Chapter 05 · Reports & Actions
Once evidence is clear, turn analysis into work the team can move forward
A reliable pattern is not yet team action. Next, freeze the analysis into a shareable Report or use the shared Composer to save a suggestion as an Action with source, scope, and a success metric.
01
From Chapter 04
You identified patterns through Findings or Explore and checked their credibility with Evidence and Confidence.
02
By the end
You can generate and share Reports, review Action suggestions, and manage the next step in Actions.
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Insights · Generate report
A Report can inherit the current view or define an independent scope
01
Recommended analysis
No prompt required; the agent identifies the most important patterns, findings, and opportunities in scope.
02
Custom analysis
Specify purpose, audience, key questions, metrics, creative patterns, or desired structure.
03
Independent scope
The report draft can change date, Platform, and Ad Account without changing the Insights page.
04
Suggested Actions
Optionally generate suggestions; each still requires review before it becomes an Action.
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Generate a Performance Report
Choose analysis mode, independent report scope, and Suggested Actions option.
Capture briefOpen Generate report from the Explore header, change one scope condition, show Different from current view, then submit.
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Insights · Reports
A report freezes its generation-time scope, evidence, and version for sharing and review
A Ready report can be opened in-app, shared, or exported as PDF. Later data does not rewrite the report; renaming changes only its display title, and deleting it does not cascade to saved Actions.
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Report view
KPIs, trends, pattern impact, evidence, and action suggestions.
Capture briefOpen a Ready report and capture its header, scope, one chart, and one action suggestion with Share / Export PDF visible.
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Actions · Creation paths
Three entry points, one shared Action Composer
01
Top Finding
Create action → Composer.
02
Custom Explore
Explain this view → Suggested action → Create action → Composer.
03
Report suggestion
Review action → Composer.
04
Evidence
Evidence Table / detail do not create Actions; they validate evidence only.
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Performance · Actions
Actions are a next-step worklist with source and evidence
01
Filter
Defaults to Active; switch to Done, Dismissed, or All, and filter by Brand.
02
Read
Inspect Action type, Brand, Source, Target scope, Success metric, and evidence snapshot.
03
Update status
Mark done means completed elsewhere; Dismiss means you chose not to continue. Both are terminal states.
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Actions overview
Brand / Status filters, source, evidence, and status controls.
Capture briefOpen Performance → Actions with Active/Done/Dismissed filters, Brand dropdown, and two Action cards visible.
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Actions · Current boundary
The current version manages actions but does not automatically change creative or media platforms
01
Available now
Create, review, save, filter by Brand / Status, and Mark done / Dismiss.
02
Shown, not executed
Generate variations, Open in Video Agent, Create brief, and Publish creative show Feature coming soon.
03
Loop direction
Future Actions will hand insights to Creative / Publish and write back outcomes; do not treat disabled execution controls as completed work today.
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Chapter 06 · Complete the Loop
Now connect every module into a workflow you can repeat
You have learned Publish, Results, Insights, Reports, and Actions individually. Finish with one end-to-end practice using the same creative, turning module knowledge into a repeatable working habit.
01
From Chapter 05
Analysis can now become a Report or an Action with Evidence, Source, and a success metric.
02
By the end
You can move from accounts and Publish through facts and evidence to a clear next action.
06
0635
One complete practice run
Follow one creative from Publish all the way to an Action
01
1 · Prepare
Confirm the destination platform, account, and permissions in Ad Accounts.
02
2 · Publish
Publish one generated creative, wait for Success, and remember its name.
03
3 · Read Results
Set the applied scope, find the Published from Starti row, expand Campaign, and inspect Trend / Signal / Tags.
04
4 · Validate
Use a Finding or Explore to locate an associated pattern, then inspect evidence and counterexamples.
05
5 · Save the action
Open the Composer from a Finding, AI interpretation, or Report; define the success metric and save.
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0636
Course complete
The value of the loop is not more data—it is a faster, testable next move
Publish establishes identity and data flow; Results provides consistent facts; Insights links Tags with outcomes while preserving evidence; Actions sends the team back to the next creative iteration with scope, hypothesis, and a success metric.
01
Facts
Results
02
Patterns and evidence
Insights
03
Next iteration plan
Actions → Creative